In today’s competitive business world effective communication is more essential than ever before. It is the foundation on which companies and careers are built and a crucial component of lasting success.
Whether it’s a face-to-face conversation or a professionally written e-mail exchange, a meaningful message entails establishing a connection that leaves a powerful impression. Good business communication skills are important to run a successful global business. Magna offers several online courses and also develops customized courses for its clients. The focus of Magna is to develop unique methods for teaching effective communication skills online, using a self-directed interactive methodology that not only teaches but also tracks the participants progress.
Magna in partnership with RGILearning offers courses in written communication skills for business and technical professionals. These writing courses will quickly provide you or your team with the skills to explain business concepts, products, services, or ideas to others. These online written communication courses teaches how to write e-mail messages, letters, reports and proposals without having an external instructor to evaluate the participants’ work.
Magna offers the following courses in business writing
Course – 1: Get to the Point
Too much time is wasted writing and reading poorly written business and technical documents. In today’s busy environments we need to be able to quickly put our ideas into writing so people can understand them. In this course you will learn how to focus your reader’s attention on the most important information so your reader will immediately know why you are writing and what you expect. You will be introduced to the Writing Pyramid. The techniques we show you will apply whether you are writing e-mails, a letters, a memos, short reports, or proposals. We provide plenty of exercises and examples that will help reinforce the new techniques.
Objectives:
In the Get to the Point! course, you will learn how to: focus your message, write to persuade, write to inform, get started, identify key points and understand your audience.
Course – 2: Organize the Details
After taking Get to the Point! course you understand how to use the Writing Pyramid to focus your information and direct your reader’s attention to the most important message. In this course, Organize the Details, you will learn how to organize the lower half of the pyramid and use it to present your information clearly, logically and coherently in every document you write.
Objectives:
You will learn how to: use the pyramid method to organize information, ask yourself questions about your information, decide what to include or leave out of your document, write a summary statement and close confidently.
Course – 3: Sharpen Your Language Skills
The Sharpen Your Language Skills course examines factors that can negatively affect the information you are conveying, and will show you how to correct them and develop a sharp, emphatic, persuasive writing style. We address common grammatical problems and demonstrate how to correct them. You will have plenty of exercises to practice the concepts.
Objectives:
You will learn how to: use the active voice, remove wordy expressions, inject a personal tone, ensure sentence parts are parallel, improve punctuation, form abbreviations and insert numbers in narrative.
Course – 4: Writing Effective E-mail
Email is the most used and abused tool we have in the business world. You need to learn how to use it in an effective and efficient way so you present a professional image of you and your organization. In Effective E-mail Techniques you will apply the techniques you learned in the courses Get to the Point! and Organize the Details for focusing and presenting your information effectively when writing email messages. You will learn to immediately capture your reader’s attention and then hold it by arranging the details in a logical sequence.
Objectives:
You will learn how to: apply the Pyramid Method to short and long e-mail messages, write concise, yet complete e-mail messages, proofread messages on screen and on paper, focus your e-mail to specific readers and deal with forwarded message “trains” .
Course – 5: Business Letters and Memos
To succeed in today’s business world you must be able to communicate with people inside and outside your organization. Putting your thoughts in writing is an essential skill. In this Business Letters and Memos course you will apply the techniques you learned in the Get to the Point! and Organize the Details courses to writing internal and external documents. You will use the Writing Pyramid presented in those courses to learn how to write faster and more effectively.
Objectives:
You will learn how to: apply the Pyramid Method to create informative and persuasive letters and memos, make an effective start, convey information clearly and precisely, confirm an agreement or an arrangement, write confident complaints and claims, respond efficiently to complaints and requests, write convincing requests for approval and create a quality appearance.
Course – 6: Short Reports
Most of the information we need to communicate falls into the category of a Short Report. In this course we will review the Writing Pyramid and then apply it to various types of one to seven page short reports you write short reports which are written to people inside or outside the organization where you work.
Objectives:
You will learn how to apply the basic Pyramid structure to: incident reports, field assignment and travel reports, inspection reports, progress and status reports, project completion reports and problem/recommendation reports.
Course – 7: Formal Reports
In today’s global work environment, we find we must document our ideas so other people can understand them. The Formal Report is the tool used to convey this information. In this course we discuss how to plan and write longer reports, from a two-page investigation or evaluation report to a multi-page formal report. These are comprehensive reports you might write for managers, clients, city planners, architects, boards of directors, and so on.
Objectives:
You will learn how to adapt the basic Pyramid structure to: investigations, evaluations, analytical and feasibility studies, comparative analyses and justifications, and executive summaries. You will also learn how to design reports for reader comprehension and retention and how to identify whether to prepare a semiformal or formal report.
Course – 8: Business and Technical Proposals
Whenever you have a suggestion or idea and need to convince an audience of the viability and effectiveness of your idea, you will write a proposals. But a proposal doesn’t need to be a lengthy, hard-to-read document. It may be only a one-page memo or a longer email. In this Business and Technical Proposals course we discuss how to plan and write proposals, ranging from short informal proposals to longer semiformal proposals.
Objectives:
You will learn how to adapt the basic Pyramid structure to: informal and semiformal proposals, solicited versus unsolicited proposals, single-solution versus multiple-solution proposals. You will also learn how to design proposals for reader comprehension and retention, write executive summaries to accompany a proposal, compare ideas, products, or solutions, and use language to convey a confident, knowledgeable image.
Check out more on http://magnait.com/busiwriting.html
